启发设计灵感


So you are feeling a bit creative and are ready to sit down and punch out some designs, eh? What works for me might not work for you, however, this article can hopefully offer you a friendly kick start should you get stuck.

现在,你是否感到灵感来了,想自己动手设计了?有些东西对我可能受益匪浅,但是对你可能根本毫无价值。然而,我希望这篇文章能够为你设计工作的开展提供一些启发。

1. Getting started.
1. 准备开始设计。

So where do you start? If you are like me, work, family, friends, and the daily grind often times takes a hefty toll on your creative side. So how do I get around that? Keep a sketchbook or notepad handy at all times. It is a good idea to sketch our ideas or jot down notes as they come to mind. For example, say you are in a conversation with a friend and an idea comes to mind. Jot it down on a notepad to develop at a later time. An extreme for some would be to carry your camera with you to various places. Take random shots at work, on your way home, or at the store. You might get some funny looks in the process but the outcome is well worth it. Use these notes, sketches, and photos to your advantage. Never lose track of a great idea.

我们该从哪里开始设计呢?如果你像我一样的话,工作、家庭、朋友、日常琐事会一股脑儿充斥进我的思维空间里。那么,你该如何删选这些事情呢?你应该随时拿着一本小册子或记事本,把你的突发奇想和所见所闻记录下来。举个例子来说,当你在和朋友交谈的时候,可能新的想法在瞬间就会涌现出来。先把它记录下来,然后再回去进行修正;别忘了,出去的时候带个相机,把你在工作中、回家的路上或是市场上看到的东西拍下来。回到家后,当你翻阅拍摄的镜头时,你可能会感到异常兴奋。但是,更重要的一点是,它会为你带来无穷的价值。这些平时的笔记、草图和照片会为你带来巨大的利用价值,千万不要忽略自己平时的突发奇想。

2. Do you have something to say?
2. 你手头上有完备的信息吗?

One area that I have tried to improve upon is the creation of meaningless graphics. When sitting down to develop a personal image, I first establish a theme or message for that image. Rather than sit in front of your computer screen being stared down by a blank canvas in Photoshop, it is better to enter the battle armed. Arm yourself with a theme, perhaps something from one of your notes. When I start off without an idea, searching through stock photos or previous creations, I rarely come up with anything worthwhile. Building on one of your ideas is the better path to take.

就我个人而言,我要着手改进的地方就是去掉那些无意义的图形,并在图形上进行创新。当我着手设计图像时,我会事先将该图像所对应的主题或文章准备好,而不是一坐在电脑前面就开始使用PHOTOSHOP(美国ADOBE公司出品的著名图象处理软件)进行设计,因为这样可以使今后的工作变得更为轻松。为你自己寻找一个主题,它可能来自于你的记事本。如果你毫无思路,你可以翻阅一下你以前拍摄的图片或是以前的突发奇想。就我个人而言,我只做值得去做的事。学会理清思路是你通向成功的必经之路。

3. Power in the music.
3. 音乐的魅力。

I have found music as a great source of inspiration. Not necessarily the lyrics to a song, but more importantly, the mood that the music places me in. Music draws certain embedded emotions out from their comfort zone and places themin the forefront. Use this to your creative advantage. Try listening to new music, there are more play-lists on the internet than free AOL CD's in the mail right now so finding new music should not be difficult.

我通常把音乐视为灵感的源泉。我并不仅喜爱歌曲的韵律,更重要的是,歌曲所表现的情感可以让我融入其中。音乐通常在它的最前端表现出最为美妙的一段,所以,你可以通过这段音乐来启发你的创造性思维。尝试着多听听新出炉的歌曲。在互联网上找到一些免费的歌曲并不是一件很困难的事。

4. Exploration.
4. 探索。

Explore what else is "out there" in the design world. By exploring, you will find new sources of creative inspiration. For example, there are numerous bulletin boards available where users post their creations. Find a couple of people that you admire and keep an eye on them. I have discovered that by examining someone else's work new ideas of my own have come to the surface and I am able to start working. It is important for me to look at all types of art and not to focus on viewing one style. Keep your eyes and your mind open.

所谓“探索”的另外一种理解就是,将自己置身于“设计世界”之外。通过“探索”,你会发现全新的启发你创造性灵感的源泉。举个例子来说,用户可以使用公告栏来诠释他们的创造性思维。着眼于一组你所推崇的人,你会发现,通过对他们所从事的工作进行细致的观察,很多新的想法会涌现出来,你可以通过这些想法来着手开始你的工作。我的建议是,你应该了解各种风格的艺术,而不是只盯住一种风格。保持开阔的眼界和开放性思维。

5. Environment.
5. 环境

Get a change of pace. Take a walk. Visit a pet store. Change a daily habit. "Look" around you. In my opinion, artists see the world differently than others. So it is vital that artists see as much as they can, taking in as much as possible. Many times new ideas come to mind just by talking an hour walk later in the evening.

学者改变你的生活步调。散散步,有空去宠物店瞧瞧,尝试改变一下你的日常习惯,以一个全新的眼光重新审视一下自己。用我的观点来讲,艺术家们看世界的眼光和普通人是炯然不同的。所以,艺术家们都是不停地欣赏不同的东西,多多益善。很多时候,灵感都是在晚间的一小时散步中突发出来的。

6. Pleasing everyone.
6. 让每个人都能感受快乐

This is impossible. You will never be able to please everyone so do not even attempt it. Who do you design for? That should be your primary goal. If the work is something personal, then what matters most is if you are happy with it. If the work is for a client, then you must put their wants and needs before your own. Should you worry about what every single person says about your work, it will drive you out of your mind. For example, say you post your work on a bulletin board and someone absolutely rips it apart. Realize that some people are outright negative and childish in all that they do, so focusing on those morons is not recommended. Pay attention to any and all constructive critique offered and take it into consideration. Art is subjective so many might not "get" what your goal was. However, consider their suggestion and ask yourself if it really would help your goal.

老实说,这是不可能的。你不可能让所有人都感到快乐,所以,你也不用去尝试做这种事。你应该清楚,你到底是为谁设计的?这就是你的个人目标。如果这个工作是为个人服务的,那么你应该清楚,为了能够使他们感到愉悦,那件事是最重要的;如果这个工作是为你的客户服务的,那你必须在考虑自己的得失之前先考虑他们的需求。你曾经担心过这种事的发生吗?如果某个人对你所做的工作评头论足,这样会使你的工作逃逸出你的思维。举个例子来说,你在公告栏中发表了你最近的成果,而很多人却认为这些成果一文不值。要知道,很多人自身就是持完全否定的态度的,他们的看法都是充斥着孩子气的,缺乏理性的思考的,因此,我不建议你去思考他们的想法。你应该把精力放到那些具有建设性的意见上去。艺术都是纯个人的观点,考虑一下他们的建议,然后再问问自己,看看这些建议是否能够帮助自己实现预定目标。

7. Take a break.
7. 休息一下。

You cannot design 25 hours a day, 8 days a week. Take it from me, you will get burned out faster than you might think. Enjoy your life and do not plan your life around your Photoshop schedule. Granted, Photoshop is more of a hobby for me, so if your hobby is design, then I expect you to spend more time with it. However, some designers do it for a living and it is important for them, and everyone else, to take their eyes off the screen, at least for a second or two.

你不可能一天工作25小时,一周工作8天。否则的话,你会发现,你的身体很快就会吃不消的。学会享受生活,不要把精力一股脑儿投入到PHOTOSHOP的设计中。当然,PHOTOSHOP是我的爱好;所以,如果PHOTOSHOP也是你的爱好的话,你也应该投入更多的时间去研究它。很多设计师已经把它视为了生命中的一部分。但是,不要忘了休息,及时是闭上眼睛休息1、2秒钟。

Hopefully the above tips can help you along in your creative process. As I said before, what works for me might not work for you, however, you never know what you might be missing by not trying something new.

非常希望上面的提示能够启发你的创造性灵感。就如同我前面说过的那样,对我有效的东西不一定对你有效。然而,如果你不反复的尝试新事物,你肯定不会发现新的灵感。   
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